Business

Books I have co-authored with some of industry's leading figures.

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.

Promote Yourself: The New Rules for Career Success

How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and […]

The Going In-House Handbook: A Concise Guide to Making Big Career Changes

The Going In-House Guidebook highlights the major factors that any professional will want to consider when evaluating a particular in-house opportunity. I’ve organized the book so that you’ll easily find exactly what you need, without being bogged down by a lot of irrelevant information. The topics are pertinent for professionals in all disciplines, including doctors, […]

Look at More: A Proven Approach to Innovation, Growth, and Change

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly […]

The Eng@ged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

The Eng@ged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

In this valuable guide to niche marketing, Brondmo, the head of an Internet direct marketing firm, leads readers step by step through preparing for and launching an e-mail campaign.

The 10-Second Internet Manager

The 10-Second Internet Manager

Remember the old joke "Instant gratification isn't fast enough"? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he'd once found profound. Now Breier, formerly CEO of Beyond.com and marketing vice president at Amazon.com, found that he was annoyed by the book's leisurely pace. So he sat down to write the Y2K version of one-minute managing, which essentially shows modern executives how to do the job in one-sixth the time.

The End of Advertising as We Know It

The End of Advertising as We Know It

At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one of the most visible missteps in the annals of marketing. Advertising now is not effective, claims Zyman, because it is dominated by overly creative television ads that entertain and win awards but don't generate sales. Expanding the definition of advertising to include everything from packaging to employee behavior, he argues that advertising must show a clear measurable return.

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.

Secrets of the $uper $weet $pot

Secrets of the $uper $weet $pot

This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.

The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got

The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got

The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don t have—the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year.