Books

Books I have written, co-authored, ghostwritten, edited, or contributed to.

Promote Yourself: The New Rules for Career Success

How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and […]

Breathe Easy: Your Lungs and COPD

Breathe Easy: Your Lungs and COPD

Chronic Obstructive Pulmonary Disease (COPD) is the third leading cause of death in the U.S., which is why I wrote a book with the Men’s Health Network (MHN) called Breathe Easy: Your Lungs and COPD. And in an effort to help the 12 million Americans who have COPD and the 12 million more whose symptoms […]

HeartBeat: What You Can Do For Your Heart Health

HeartBeat: What You Can Do For Your Heart Health

In an effort to increase awareness of AFib, and a whole range of cardiovascular diseases, Men's Health Network has recently published HeartBeat: What You Can Do For Your Heart Health, a part of the Blueprint For Men's Health series of publications. Atrial Fibrillation (AFib) is an irregular, often rapid heart rate that prevents blood from […]

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.

Look at More: A Proven Approach to Innovation, Growth, and Change

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly […]

The Going In-House Handbook: A Concise Guide to Making Big Career Changes

The Going In-House Guidebook highlights the major factors that any professional will want to consider when evaluating a particular in-house opportunity. I’ve organized the book so that you’ll easily find exactly what you need, without being bogged down by a lot of irrelevant information. The topics are pertinent for professionals in all disciplines, including doctors, […]

The Eng@ged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

The Eng@ged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships

In this valuable guide to niche marketing, Brondmo, the head of an Internet direct marketing firm, leads readers step by step through preparing for and launching an e-mail campaign.

Current Controversies – Violence Against Women

Current Controversies – Violence Against Women

A book that addresses the impact of violence against women, explores possible causes, and examines the legal system that tries to deal with all of its ramifications. The articles come from journals, newspapers, and book excerpts, and were written by professors of law, avowed feminists, avowed antifeminists, psychologists, newspaper staff writers, district attorneys, editors, and more. Viewpoints vary, but all tend to be persuasive in tone with some a bit more strident than others.

The Fatherhood Movement:  A Call to Action

The Fatherhood Movement: A Call to Action

This book is the manifesto of the fatherhood movement, and it provides valuable insights into the historical, social, economic, and spiritual dimensions of the "disappearance" of fathers from society. Reflecting the complex nature of this problem, the contributors include activists, politicians, public intellectuals, and academics from a broad range of disciplines.

Rediscovered Bach: Vocal Chamber Music in the Bach Cantatas

Rediscovered Bach: Vocal Chamber Music in the Bach Cantatas

For everyone interested in Bach’s vocal chamber works. A new perspective containing 130 pages of scores from the Neue Bach Ausgabe and repertory guides.

The Collaborative Way to Divorce: The Revolutionary Method That Results in Less Stress, Lower Costs, and Happier Kids–Without Going to Court

The Collaborative Way to Divorce: The Revolutionary Method That Results in Less Stress, Lower Costs, and Happier Kids–Without Going to Court

Based on the concept that both spouses hire legal representation yet agree to resolve their differences without going to court, Collaborative divorce is generally less expensive and quicker than litigation, gives the couple greater control over the outcome of their divorce, and keeps children out of the controversy. Clear, compassionate, and comprehensive, The Collaborative Way to Divorce offers a dignified, effective solution to one of life’s most difficult situations.

The Military Father: A Hands-on Guide for Deployed Dads

The Military Father: A Hands-on Guide for Deployed Dads

Unfortunately, there are very few resources for military (and deployed civilian) fathers, who are looking for guidance on how to be in close touch with their families back home. The Military Father, written by the country’s leading authority on fathers and families, will fill that gap, providing deployed dads with everything they need to know to stay (or become) involved with and connected to their family regardless of the distance that separates them.

I Didn't See It Coming: The Only Book You'll Ever Need to Avoid Being Blindsided in Business

I Didn't See It Coming: The Only Book You'll Ever Need to Avoid Being Blindsided in Business

I Didn't See It Coming provides savvy advice and strategic insights for recognizing and dealing with the situations that can threaten your career. This book will help you develop the skills you need to read the room, correctly assess what is happening around you, and control your career destiny. It shows you why you need an exit strategy, how to navigate the political terrain, how (and why) to differentiate between colleagues, and why it's important to follow the money. Everyone can benefit from understanding how office politics works and what you can do to enhance your position. For anyone in a dicey situation—even if you don't know it yet—this is the ultimate guidebook for office survival. When it comes to your career, don't take chances! Take charge and make sure you see it coming.

Don't Bother Me Mom–I'm Learning!

Don't Bother Me Mom–I'm Learning!

Prensky debunks the accepted wisdom that video games are harmful to children. Instead, he contends that games can teach a multitude of skills, including problem solving, language and cognitive skills, strategic thinking, multitasking, and parallel processing. He cites research showing the benefits of games in teaching skills children will need in a twenty-first-century economy, pointing to the military use of games to teach strategy, laproscopic surgeons who play games as a "warm-up" before surgery, and entrepreneurs who played games growing up.

Blueprint for Men's Health

Blueprint for Men's Health

This book discusses the main health issues that men face today. Each chapter focuses on a single condition or group of related conditions effecting men. This 70+ page book discusses the factors that increase health risks, shows how to recognize symptoms, and gives practical, easy-to-implement prevention strategies.

Your Head: An Owner's Manual

Your Head: An Owner's Manual

We've all heard the expression, "It's all in your head." Your mental health affects everything: your mood, your physical health, your behavior, how you sleep, your appetite, your relationships, your social life, your performance at work or school, and more.

The 10-Second Internet Manager

The 10-Second Internet Manager

Remember the old joke "Instant gratification isn't fast enough"? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he'd once found profound. Now Breier, formerly CEO of Beyond.com and marketing vice president at Amazon.com, found that he was annoyed by the book's leisurely pace. So he sat down to write the Y2K version of one-minute managing, which essentially shows modern executives how to do the job in one-sixth the time.

The End of Advertising as We Know It

The End of Advertising as We Know It

At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one of the most visible missteps in the annals of marketing. Advertising now is not effective, claims Zyman, because it is dominated by overly creative television ads that entertain and win awards but don't generate sales. Expanding the definition of advertising to include everything from packaging to employee behavior, he argues that advertising must show a clear measurable return.

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.

Secrets of the $uper $weet $pot

Secrets of the $uper $weet $pot

This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.