Books I have written, co-authored, ghostwritten, edited, or contributed to.
Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.
In this valuable guide to niche marketing, Brondmo, the head of an Internet direct marketing firm, leads readers step by step through preparing for and launching an e-mail campaign.
A book that addresses the impact of violence against women, explores possible causes, and examines the legal system that tries to deal with all of its ramifications. The articles come from journals, newspapers, and book excerpts, and were written by professors of law, avowed feminists, avowed antifeminists, psychologists, newspaper staff writers, district attorneys, editors, and more. Viewpoints vary, but all tend to be persuasive in tone with some a bit more strident than others.
This book is the manifesto of the fatherhood movement, and it provides valuable insights into the historical, social, economic, and spiritual dimensions of the "disappearance" of fathers from society. Reflecting the complex nature of this problem, the contributors include activists, politicians, public intellectuals, and academics from a broad range of disciplines.
For everyone interested in Bach’s vocal chamber works. A new perspective containing 130 pages of scores from the Neue Bach Ausgabe and repertory guides.
Based on the concept that both spouses hire legal representation yet agree to resolve their differences without going to court, Collaborative divorce is generally less expensive and quicker than litigation, gives the couple greater control over the outcome of their divorce, and keeps children out of the controversy. Clear, compassionate, and comprehensive, The Collaborative Way to Divorce offers a dignified, effective solution to one of life’s most difficult situations.
Unfortunately, there are very few resources for military (and deployed civilian) fathers, who are looking for guidance on how to be in close touch with their families back home. The Military Father, written by the country’s leading authority on fathers and families, will fill that gap, providing deployed dads with everything they need to know to stay (or become) involved with and connected to their family regardless of the distance that separates them.
I Didn't See It Coming provides savvy advice and strategic insights for recognizing and dealing with the situations that can threaten your career. This book will help you develop the skills you need to read the room, correctly assess what is happening around you, and control your career destiny. It shows you why you need an exit strategy, how to navigate the political terrain, how (and why) to differentiate between colleagues, and why it's important to follow the money. Everyone can benefit from understanding how office politics works and what you can do to enhance your position. For anyone in a dicey situation—even if you don't know it yet—this is the ultimate guidebook for office survival. When it comes to your career, don't take chances! Take charge and make sure you see it coming.
Prensky debunks the accepted wisdom that video games are harmful to children. Instead, he contends that games can teach a multitude of skills, including problem solving, language and cognitive skills, strategic thinking, multitasking, and parallel processing. He cites research showing the benefits of games in teaching skills children will need in a twenty-first-century economy, pointing to the military use of games to teach strategy, laproscopic surgeons who play games as a "warm-up" before surgery, and entrepreneurs who played games growing up.
This book discusses the main health issues that men face today. Each chapter focuses on a single condition or group of related conditions effecting men. This 70+ page book discusses the factors that increase health risks, shows how to recognize symptoms, and gives practical, easy-to-implement prevention strategies.
We've all heard the expression, "It's all in your head." Your mental health affects everything: your mood, your physical health, your behavior, how you sleep, your appetite, your relationships, your social life, your performance at work or school, and more.
Remember the old joke "Instant gratification isn't fast enough"? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he'd once found profound. Now Breier, formerly CEO of Beyond.com and marketing vice president at Amazon.com, found that he was annoyed by the book's leisurely pace. So he sat down to write the Y2K version of one-minute managing, which essentially shows modern executives how to do the job in one-sixth the time.
At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one of the most visible missteps in the annals of marketing. Advertising now is not effective, claims Zyman, because it is dominated by overly creative television ads that entertain and win awards but don't generate sales. Expanding the definition of advertising to include everything from packaging to employee behavior, he argues that advertising must show a clear measurable return.
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
Move over Lamaze and Bradley! Already taking the west coast by storm, the McMoyler Method offers a modern, medically savvy approach to labor and delivery that addresses the hopes and fears of today’s expectant parents.
For every woman who gets pregnant, a man was also in on the act. Yet, while pregnant women have dozens of books to consult, there are very few pregnancy books for fathers. Fortunately, Mr. Dad (best-selling author Armin Brott) has come to the rescue with The Expectant Father: Facts, Tips, and Advice for Dads-to-Be.
Fathering Your Toddler: A Dad's Guide to the Second and Third Years sheds invaluable and compassionate light on the turbulent toddler years, providing fathers (and mothers too) with the tools they need to meet the challenges of being–and staying–active, involved parents. Fathering Your Toddler is the third in the highly successful New Father series by award-winning author Armin Brott
Being the father of a preschooler or school-age child is as bewildering as it is wonderful. As your child grows and learns, you’re growing and learning too. But when your child enters preschool, things really start change. Following the success of the three previous volumes in this series—The Expectant Father; The New Father: A Dad's Guide to the First Year; and Fathering Your Toddler—this new book is similarly packed with facts, tips, and advice on all aspects of fatherhood.
In this ground-breaking book, Armin Brott presents the stages of fatherhood with the same thoroughness, accessibility, and humor that have made his critically acclaimed books the most popular fatherhood guides in the country. He offers a wealth of information and practical tips, incorporating the wisdom of experts, studies about parental development, and his own extensive interviews with hundreds of fathers.