Remember the old joke "Instant gratification isn't fast enough"? That was something like the reaction Mark Breier had when he picked up a copy of The One Minute Manager, a book he'd once found profound. Now Breier, formerly CEO of Beyond.com and marketing vice president at Amazon.com, found that he was annoyed by the book's leisurely pace. So he sat down to write the Y2K version of one-minute managing, which essentially shows modern executives how to do the job in one-sixth the time.
At Coca-Cola, Zyman both increased sales dramatically and oversaw the introduction of New Coke one of the most visible missteps in the annals of marketing. Advertising now is not effective, claims Zyman, because it is dominated by overly creative television ads that entertain and win awards but don't generate sales. Expanding the definition of advertising to include everything from packaging to employee behavior, he argues that advertising must show a clear measurable return.
According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
Move over Lamaze and Bradley! Already taking the west coast by storm, the McMoyler Method offers a modern, medically savvy approach to labor and delivery that addresses the hopes and fears of today’s expectant parents.
For every woman who gets pregnant, a man was also in on the act. Yet, while pregnant women have dozens of books to consult, there are very few pregnancy books for fathers. Fortunately, Mr. Dad (best-selling author Armin Brott) has come to the rescue with The Expectant Father: Facts, Tips, and Advice for Dads-to-Be.
Fathering Your Toddler: A Dad's Guide to the Second and Third Years sheds invaluable and compassionate light on the turbulent toddler years, providing fathers (and mothers too) with the tools they need to meet the challenges of being–and staying–active, involved parents. Fathering Your Toddler is the third in the highly successful New Father series by award-winning author Armin Brott
Being the father of a preschooler or school-age child is as bewildering as it is wonderful. As your child grows and learns, you’re growing and learning too. But when your child enters preschool, things really start change. Following the success of the three previous volumes in this series—The Expectant Father; The New Father: A Dad's Guide to the First Year; and Fathering Your Toddler—this new book is similarly packed with facts, tips, and advice on all aspects of fatherhood.
In this ground-breaking book, Armin Brott presents the stages of fatherhood with the same thoroughness, accessibility, and humor that have made his critically acclaimed books the most popular fatherhood guides in the country. He offers a wealth of information and practical tips, incorporating the wisdom of experts, studies about parental development, and his own extensive interviews with hundreds of fathers.
In The Single Father: A Dad's Guide to Parenting without a Partner, best-selling author and fatherhood expert Armin Brott provides single dads with the tools they need to establish and nurture a healthy relationship with their children, whether they have full custody, shared custody, or no custody.
Throwaway Dads is a groundbreaking book by Armin Brott, an authority on the art of being a father, and noted researcher Ross Parke. "Men want to be better dads," says Brott, "but as a society, we have wittingly and unwittingly built nearly insurmountable barriers–a kind of 'glass ceiling' that restrict men's involvement with their children and families."
The best-selling, ground-breaking, information-packed guide for dads-to-be is now an indispensable audiobook, read by Armin Brott, who has been called America’s most trusted Dad.™
The essential handbook for the new father, now in a hands-free audio format to fit a parent’s busy schedule. Read by Armin Brott, acclaimed author of The Expectant Father and The New Father.
This best-selling paragraph-to-essay text is known for its fully integrated reading-writing approach, supportive tone, and step-by-step instruction. The Writer's Express enables instructors to move from paragraph to essay writing with great flexibility. A section of 12 brief, high-interest readings prompts critical thinking and motivates student writing.
A collection of articles and essays exploring all sides of a number of controversial issues.
This book is the all-in-one companion to raising your baby with confidence, knowledge, and style, while maintaining your own sanity. The result is this wonderfully informative and entertaining guide to preparing for, welcoming, and caring for your new baby like an expert.
In this practical book, Dr. Peter Benson, a leading authority on childhood and adolescence, describes a simple yet powerful plan for awakening the spark that lives inside each and every young person. Sparks—when illuminated and nurtured—give young people joy, energy, and direction.
This argument book explains argument theory clearly and applies it to written, visual, and oral argument. It presents complete instructions on how to write a research paper that makes an argument. It encourages students to find multiple perspectives on issues before they decide on their own perspective, and it provides strategies for finding common ground.
This book raises such issues as: the seriousness of child abuse; how widespread it is; its causes; the responses of the legal system; and how it can be reduced. Each article is framed with an introductory note about the contributor and a series of questions to guide readers' critical thinking.
One of the most widely adopted composition readers of all time, The Bedford Reader continues to engage and inspire students with remarkable selections, outstanding instructional material, and a unique "Writers on Writing" feature in which 50 of the book’s writers comment on their process and their work.
