This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
My Websites
- Mr. Dad My fatherhood & parenting website
- Dad Soup Community for fathers
- Fathers at Work Transforming Job-Family Conflict into Competitive Advantage
My Blogs
- Ask Mr. Dad Syndicated newspaper column
- “Positive Parenting” Radio Show On the air and as podcast